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SWOT Analysis
About the
Coaching Tool
SWOT Analysis is a strategic reflection tool used to assess Strengths, Weaknesses, Opportunities, and Threats in order to make more informed personal, professional, or organizational decisions. By separating internal factors (strengths and weaknesses) from external conditions (opportunities and threats), the framework helps leaders identify advantages, address limitations, and anticipate risks. Widely used in leadership coaching, career development, and strategic planning, SWOT provides clarity, encourages objective thinking, and supports better long-term decision-making.

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